Intro: A 20‑Year Leap in Minutes
When the first iPhone hit the market in 2006, mobile gaming was a niche hobby. Fast forward to 2024, and the average UK mobile gamer is spending 3.5 hours a day on apps—a 250 % jump over two decades.
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When the first iPhone hit the market in 2006, mobile gaming was a niche hobby. Fast forward to 2024, and the average UK mobile gamer is spending 3.5 hours a day on apps—a 250 % jump over two decades.