Intro: A 20‑Year Leap in Minutes
When the first iPhone hit the market in 2006, mobile gaming was a niche hobby. Fast forward to 2024, and the average UK mobile gamer is spending 3.5 hours a day on apps—a 250 % jump over two decades.
When the first iPhone hit the market in 2006, mobile gaming was a niche hobby. Fast forward to 2024, and the average UK mobile gamer is spending 3.5 hours a day on apps—a 250 % jump over two decades.